Join Bates Creative Group President, Debra Bates-Schrott, and Bates Creative Group Art Director, Darryl Sebro, at the Art Directors Club of Metropolitan Washington (ADCMW) on May 22, 2012 as they talk about their journey working with the newest publishing technology, Adobe Digital Publishing Suite (DPS), to transform Marines magazine from a traditional print magazine to an award-winning tablet app.

During this session, Designing for the tablet with Adobe Digital Publishing Suite, Bates Creative Group will share some case studies, which will include the how’s and why’s as well as some strategies and tips for designing for the tablet. They will also be sharing details about their first-hand experience designing with Adobe DPS to create the one of the best magazine tablet apps out there.

More About the Marines Magazine App:

Readers can experience Marines magazine for free on Android or Apple products and stay on top of everything that makes U.S. Marines the few and the proud. Each issue includes feature stories and information on what Marines are doing around the world, as well as interactive content, stunning photos and eye-popping videos.

An iTunes Marines magazine app customer notes, “This is honestly  one of the best iPad apps I’ve use, ever. The app takes full advantage of the iPad and makes the content  literally “pop.” It seamlessly shifts form portrait to landscaped mode and really  highlights content differently deepening on the orientation. Great app Marines! Semper Fidelis.” – Five star rating by Paul Yoon, on June 21, 2011.

InformationWeek recently named the Marines app as one of “The 10 Best Government Apps.” Each app was judged for their visual appeal and functionality.

Gold EXCEL award winner, for the second consecutive year, in Media Innovation, Mobile App for Marines magazine from Association Media & Publishing.

WHEN:

May 22, 2012 from 7:00 p.m. – 8:30 p.m.

WHERE:
Nclud

1203 19th Street NW

Third Floor
Washington, DC 20036

ADCMW Members: free, non-members $10

For more information or to register for the event, visit: http://www.adcmw.org/civicrm/event/info?reset=1&id=53

Association Media & Publishing (AM&P) recently announced the winners of the 32nd Annual EXCEL Awards, which recognize the best and the brightest in association media and publishing. We’re pleased to report that for the second consecutive year AM&P has honored Bates Creative Group with the Gold award in Media Innovation, Mobile App for Marines magazine.

“Working on the Marines app has been a gratifying experience and has given us the opportunity to learn and grow our skill set as designers. Winning the Gold award two years in a row is great, we love working with such innovative clients who push the envelope and produce a high-quality product with every issue.  We’re excited to share these awards with our friends on the Marines magazine staff.” says Darryl Sebro, Bates Creative Group Art Director.

Marines magazine is the official publication of the United States Marine Corps, serving the organization’s multiple goals of providing Marines in the field with valuable information, enhancing recruiting efforts, and increasing positive publicity. In 2011, Bates Creative Group was exclusively selected to beta-test Adobe’s Digital Publishing Suite, to design and develop the Marines magazine iPad and Android tablet apps. The magazine app is now available for free in both the iTunes and Android markets.

Click here to see our journey of taking Marines magazine digital.

Bates Creative also received a Gold award in Magazine Redesign for Cancer Today magazine, published by the American Association for Cancer Research, and a Bronze award in Magazine Design Excellence for Marines magazine.

All award recipients will be recognized at the 32nd Annual EXCEL Awards Gala on Monday, June 11, 2012, at the Baltimore Hilton in Baltimore, MD.

For more information, please visit, www.associationmediaandpublishing.org.

Bates Creative Presdient, Debbie Bates-Schrott will be a featured speaker at this year’s Magazine Association of the Southeast (MAGS) Conference on May 17 in Atlanta. The MAGS Conference is one of the most prestigious gatherings of magazine professionals in the country and the Southeast’s premier educational, networking and career-building event.

During Debbie’s session, entitled “Engagement Emergency,” she will cover how to use design and typography to engage readers.

“It has never been more important than it is today to deliver our content and stories through a solid idea or concept working on a limited budget. If your audience is not engaged you are not going to survive. Through several of my case studies, you’ll be inspired to think different about the process and how you design your magazines. No budget? No problem.  You can deliver the most dynamic design ever!” – Debbie Bates-Schrott, President of Bates Creative Group.

Location:
W Hotel Midtown188 14th Street, NE
Atlanta, GA 30361

Date/Time:
Thursday, May 17, 2012
7:30 AM – 7:00 PM EST

Click here for more information or to register for the conference.

It’s a Leap Year, and in celebration of the extra calendar day, Bates Creative Group is hosting a Mobile and Tablet App Lunch Presentation on Wednesday, February 29. During the presentation, we will discuss the details of mobile and tablet publishing for organizations and associations.

In 2011, Bates Creative Group was exclusively selected to beta-test Adobe’s Digital Publishing Suite, used to design and develop the Marines magazine iPad and Android tablet apps.

Earlier this year, InformationWeek named the Marines magazine tablet app as one of the 10 best government apps, judging each for their visual appeal and functionality.

As Bates Creative Group continues to grow in the digital space, we get a lot of questions about apps. Whether it’s about cost, scheduling, content, or design, we’ve got the experience to answer all your questions. We are excited to invite select clients and friends to join us for an interesting and informative conversation about this exciting new publishing medium.

Bates Creative Group President Debbie Bates-Schrott will be leading the discussion, and will be joined by Creative Director Jeff Caporizzo to talk about branding in the digital space, and Interactive Director Vince Tardy to discuss mobile publishing from a design and development standpoint.

We invite attendees to bring samples of their organization’s magazine to reference throughout our discussion and use as examples.

Event Details:
Wednesday, February 29, 2012
Lunch served at 11:30 a.m.
Informal presentation and conversation will be noon to 2:00 p.m.

Twitter: @batescreates
Event Hashtag: #bcgthinks

We currently have two spots left! Reserve your spot today by emailing emily@batescreativegroup.com.

In an effort to be fully prepared, we ask that attendees submit any questions they may already have prior to the meeting on Wednesday. This will be a great help to us and will ensure we have answers and resources prepared upon your arrival. Please email questions to emily@batescreativegroup.com

Join Debbie Bates-Schrott on March 19-21 in New York City at the New York Marriott Marquis for the annual Publishing Business Conference & Expo.

The Publishing Business Conference & Expo is the nation’s largest event for book and magazine publishing executives. In addition to approximately 40 sessions and 100-plus speakers, the event features the industry’s largest expo of book and magazine publishing technologies, services and solutions.

Debbie and her colleagues will be speaking on Tuesday, March 20, on the Magazine Executive Keynote Panel.

Joining Debbie on this panel:

• David Carey, President of Hearst Magazines
• Paul Miller, CEO of UBM Electronics and UBM Cannon
• Efrem (Skip) Zimbalist III, Chairman and CEO Active Interest Media
• Michaela O’Connor Abrams, President of Dwell Media

“We’re thrilled to have David, Paul, Michaela, Skip and Debbie on the keynote panel,” says Noelle Skodzinski, Publishing Business Conference program director. “We specifically wanted executives who lead companies that have been profitable in print and/or digital and that have found significant complementary revenue sources to build on the strength of their brands … and who are just extremely insightful about the industry changes taking place. This is an extremely important panel, and the issues they’ll be discussing are make or break for a lot of publishers.”

Don’t miss out on the lessons and takeaways that can only be learned at this year’s Publishing Business Conference & Expo!

Register Now: http://publishingbusiness.cvent.com/d/0cqjky/4W

Full Conference Pass Includes a Kindle Fire! = $1,125 (use discount code: FW-MAG)

InformationWeek, a print and online magazine and leading news source for information technology professionals, recently named the 10 best government apps, judging each for their visual appeal and functionality.

“One of the more visually compelling government iPad apps is the interactive Marines magazine, which publishes quarterly. Touch screen navigation lets users move from page to page with a flick of the wrist, and articles sometimes come with embedded video,” writes InformationWeek journalist J. Nicholas Hoover.

“The most recent issue of Marines magazine includes video of a Medal of Honor ceremony that accompanies an article about a marine who repeatedly returned to the line of fire to rescue fallen comrades, even after being wounded himself,” says Hoover.

Read the article and check out the other innovative government mobile apps here: http://www.informationweek.com/news/galleries/government/mobile/232300178?pgno=1

Each year Adobe chooses one customer team to present at its annual sales conference. On December 13-15, 2011, Debra Bates-Schrott, President of Bates Creative Group, and client, Greg Reeder, Director of Marine Corps Production for the Defense Media Activity, U.S. Marine Corps, presented on the conference’s main stage in Las Vegas, NV.

Bates Creative Group has designed and developed the Marines magazine for the tablet market since 2010 using Adobe Digital Publishing Suite, a solution for creating, distributing, monetizing and optimizing content and publications for tablet devices. Bates-Schrott and Reeder shared their perspectives on how Adobe’s solutions help solve current business concerns and allowed the entire Adobe and field support organizations to learn from their experience.

“The conference was a huge success. The opportunity to be an Adobe Digital Publishing Suite beta-tester for a year was fantastic, but the invitation to share our experience and success with Adobe’s agents and developers was a huge honor. Our Marines magazine iPad app has highlighted our studio’s ability to successfully take a publication from print to tablet and has been an innovative project that our designers love to work on,” says Debra Bates-Schrott, President of Bates Creative Group.

The Marines magazine iPad app was launched in October 2010 to rave reviews on iTunes, making it the first official U.S. military iPad magazine.

The tablet app was recently named one of the “10 Cool iPad Apps From Uncle Sam” on InformationWeek.com and has won various awards from the Association Media and Publishing and Art Directors Club of Metropolitan Washington.